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Hype and fear unfounded as gas prices stabilize

Just a few weeks ago headlines flashed across our smartphones and TV screens about the devastating attack against oil production in Saudi Arabia. Almost immediately the media’s hype machine was running...

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Product launching for profit making

Launching a product isn’t something you do every day, so to be safe, expect things to cost more and deliver less than planned. This content is for Westfair Online members only. Visit the site and log...

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Tourism campaign strengthens county’s outreach

A new marketing campaign unveiled last summer, ‘Meet Me in Westchester,’ is the culmination of an in-depth analysis of the market and the economic impact and value of tourism. This content is for...

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Cover more ground in sales with the telephone

When pitching cold calling as a strategy, focus on what salespeople care about: talking to more people faster, building more sales opportunities, and making more money. This content is for Westfair...

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The power of webinars

Webinars allow companies to get their message out and save time, energy and money while generating significant results. This content is for Westfair Online members only. Visit the site and log...

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Can testing help in choosing workers?

Hiring is both art and science. Testing your applicants can pay off if you’re focused on the long term. This content is for Westfair Online members only. Visit the site and log in/register to read. The...

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It’s all about the content

BY STACEY COHEN Content development has become a top priority for Fortune 500 firms and small businesses alike. According to a 2011 study by the Content Marketing Institute, B2B marketers invest...

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Should you sell your business now?

Someone has offered to buy my business. I don’t think I’m ready to get out, but I’m hearing a lot about tax rate changes that would reduce what I’d get if I wait to sell until next year or later....

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Social media privacy? No such thing

When my 20-year-old son broke up with his girlfriend, the first thing both of them did was change their Facebook status. When people wanted to obtain a lot of signatures for a petition for financial...

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Why your small business needs a disaster recovery plan

BY BILL ABRAM For New York City, Westchester and Fairfield County businesses, Hurricane Sandy caused a significant business interruption. From flooded offices and power outages to inaccessible...

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Do they know you care?

Customers and prospects are generally skeptical and trust your marketing, public relations and sales efforts as much as they would trust Bernie Madoff. The Great Recession has conditioned us to be...

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Picking up the tab

BY BERNARD A. KROOKS Baby boomers could soon face their own fiscal cliff, as state governments consider the implications of “filial responsibility” claims making their way through court systems....

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Can gamification help your company?

What I find truly interesting about online games is the psychology behind them. What makes them attractive? Why do people spend so much time playing them? How can games like FarmVille on Facebook...

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Why blow up your business now?

Like Isaac Newton’s “eureka” moment, which led to his theory of gravity, leaders know that stable circumstances never last and they must eventually destroy what they’ve created or a competitor will do...

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Supreme Court blocks business vaccination rule

The rule applied to more than 80 million employees of firms that have 100 or more on the payroll. This content is for Westfair Online members only. Visit the site and log in/register to read. The post...

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